Sunday, September 11, 2011

What is New Media?

New media, is the term to describe the technologies that change the way we interact with the world and each other. It impacts everything from education, personal communication and entertainment, corporate restructuring, and even revolutions.

New media relies on the Internet, one may even say that the Internet is New Media. The internet is both the conduit and host. For example, look cloud computing, your facebook page, google apps, etc., all of the data is stored in server farms in remote locations and accessed instantly at the click of the mouse. For example look at this New York Times article Who Needs TV? I'm Watching on a Laptop. We see people using popular sites like hulu and network websites to stream programming that was once only available via TV or download. In these cases, the content is hosted elsewhere and accessed through your computer. It doesn’t take up much disk space, just bandwidth.

These tools are helping us enhance our previous concept of media, now know as old media. The New York Times online has interactive articles with a multitude of multimedia features such as guided tours you just can’t get from the print version. Our utilization of multiple screens changes the way we think about traditional media. If I’m streaming TV and want to know more about a topic, I can google it on the spot. If I want to share a video or song with all my friends I can post it on facebook, sendspace or soundcloud.

New Media is here, but what we call new media today may be old media tomorrow. It is not a static term and will develop as the technology does.

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